There was a time--not even very long ago--when Google, Apple, Facebook, and Amazon didn't own everything. As recently as 2013, BlackBerry phones had 85 million users worldwide...but then Google's Android phones and Apples iPhones began to dominate the market. Nowadays, nearly every phone on the market uses software from one of these two companies. And BlackBerry, despite putting up a valiant effort, is officially dead. Why does this matter? Because brands are more than